Eco-anxiety—the chronic fear of environmental doom—is surging globally, particularly among youth. Google searches for “climate anxiety” have skyrocketed 27-fold since 2017, reflecting a generation grappling with the emotional toll of climate disasters and political inaction. Yet, the real crisis isn’t this anxiety—it’s the alarming indifference of those who refuse to acknowledge the emergency.

In today's world, sustainability has become a powerful marketing tool. Many products boast green packaging, earthy tones, and eco-friendly claims. But this growing "sustainability aesthetic" often masks a concerning reality – looking green doesn't always mean being green. This essay explores how environmental appearances can overshadow actual sustainable practices, and why this matters for our planet.