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The Sustainability Aesthetic: When Looking Green Replaces Being Green
In today's world, sustainability has become a powerful marketing tool. Many products boast green packaging, earthy tones, and eco-friendly claims. But this growing "sustainability aesthetic" often masks a concerning reality – looking green doesn't always mean being green. This essay explores how environmental appearances can overshadow actual sustainable practices, and why this matters for our planet.
Ikaya Earth
May 222 min read


Rewilding Isn’t About Animals - It’s About Us
Rethinking Rewilding When we hear the word “rewilding,” most of us imagine wolves roaming forests, wildflowers blooming in meadows, or...
Ananya Negi
May 162 min read


If Trees Could Tweet, Would We Finally Listen?
We live in a world where attention is currency. Every scroll, like, and share is measured and monetized. Social media platforms have become the main stage for news, trends, and even activism. But in this digital landscape, what goes viral often overshadows what is truly urgent. This is the reality of the attention economy, where digital virality matters more than real-world crises.
Ikaya Earth
May 152 min read


The Psychology of Sustainability: Why We Struggle to Change
Environmental sustainability faces a curious challenge - while most people understand its importance, many struggle to adopt sustainable behaviours in their daily lives. This gap between knowledge and action stems from psychological barriers that quietly influence our choices. Understanding these mental roadblocks is the first step toward building a greener future.
Ikaya Earth
May 143 min read


From Farm to Table: The Role of Sustainable Agriculture in Climate Action
In a world facing climate challenges, sustainable agriculture offers a pathway to both feed people and protect our planet. The journey of food from farms to our tables plays a crucial role in building a greener future. When farmers adopt earth-friendly practices, they help fight climate change while ensuring we have enough healthy food to eat.
Ikaya Earth
May 132 min read


Renewable Energy Myths Busted: What You Didn't Know
Renewable energy is rapidly transforming how we power our world. Despite its growing popularity, misconceptions continue to cloud public understanding. Let's clear the air by debunking some common myths about clean energy that might be holding us back from embracing a more sustainable future.
Ikaya Earth
May 123 min read


Circular Economy: Rethinking Waste in a Linear World
In our current economy, we follow a "take-make-waste" approach. Companies extract raw materials, manufacture products, and eventually, these products end up in landfills. This linear model has led to growing waste problems, resource depletion, and environmental damage. The circular economy offers a better alternative by reimagining how we design, produce, and consume goods. By embracing zero waste principles, we can transform our relationship with resources and create sustain
Ikaya Earth
May 63 min read


The Carbon Footprint of Convenience: How Our Daily Choices Add Up
The total greenhouse gas emissions from our daily actions create what we call a carbon footprint. Most people generate about 750kg of CO2 monthly – that's 9 tonnes yearly!
While we enjoy modern conveniences that make life easier, many of these choices significantly impact our planet. Understanding how our everyday decisions contribute to carbon emissions is the first step toward making more sustainable choices.
Ikaya Earth
May 53 min read


We're Not Consumers - We're Consumed
In today's digital age, we often view ourselves as empowered consumers with endless choices. The reality, however, tells a different story. Modern capitalism doesn't just offer products for our consumption- it systematically feeds on our attention, time, and bodies. This essay examines how we've shifted from being consumers to becoming the consumed.
Ikaya Earth
May 22 min read


When Nature Fights Back: Are We Already Seeing Ecological Revenge?
The increasing frequency of pandemics, superstorms, and invasive species has led many to wonder if nature is implementing its own "corrective mechanisms" against human impact. As our footprint on the planet grows, these natural phenomena seem to intensify in response. Are these simply random events, or is our planet fighting back?
Ikaya Earth
May 12 min read


Slow Violence: The Climate Crisis You Can't See on the News
Climate change is transforming our world, but not always in ways that make headlines. While hurricanes and wildfires capture immediate attention, the most devastating environmental changes often happen too slowly to make the evening news. This essay explores the concept of "slow violence" – the gradual, often invisible environmental destruction that unfolds over decades, silently reshaping our planet and communities.
Ikaya Earth
Apr 303 min read


Green Growth: Oxymoron or Our Only Hope?
In our climate-conscious world, the concept of "green growth" has become central to discussions about our economic future. But a fundamental question remains: Can we truly have infinite economic growth on a finite planet? This debate pits sustainability advocates against economic optimists in a crucial conversation about our shared future.
Ikaya Earth
Apr 292 min read


The World Isn't Ending — It's Just Becoming Unliveable for Most of Us
Climate change isn't a distant apocalypse coming for everyone equally. Instead, it's an unfolding reality creating a divided world where some continue to thrive while others already face devastating consequences. The true story isn't about the end of times, but rather how environmental changes are deepening inequality and making large parts of our planet increasingly uninhabitable for those with fewer resources and less power.
Ikaya Earth
Apr 282 min read


You Can't Manifest Clean Air: A Critique of Toxic Positivity in Environmental Crisis
In a world choking on pollution, we're often told to "think positive" and "manifest" our way to a better reality. But the uncomfortable truth remains: no amount of positive thinking can clean our air or cool our warming planet. This essay examines why toxic positivity and manifestation culture fall dangerously short when confronting real-world environmental crises.
Ikaya Earth
Apr 253 min read


The Climate Crisis Will Not Be Vegan, Solar-Powered, or Biodegradable
In our quest for #sustainability, we've embraced vegan diets, solar panels, and biodegradable products as silver bullets for the #climatecrisis. But here's an uncomfortable truth: no amount of "green" consumption can solve a problem fundamentally caused by overconsumption itself.
This blog cuts through the eco-marketing hype to reveal why sustainable consumption starts with less consumption.
Ikaya Earth
Apr 243 min read


Who Decides What Nature Is Worth?
In our world, where everything has a price tag, we're increasingly trying to answer a challenging question: How much is a forest worth? What's the value of clean air? How do we price something as precious as drinkable water? This question sits at the intersection of economics, philosophy, and environmental sustainability, creating both solutions and new problems. Treating the climate crisis like a clearance sale: a misguided perspective on urgent environmental action.
Ikaya Earth
Apr 233 min read


What If Climate Change Was Treated Like COVID?
In early 2020, the world transformed almost overnight when COVID-19 was declared a pandemic. Governments mobilized resources, media coverage was constant, and international coordination reached unprecedented levels.
Meanwhile, climate change—a threat scientists have warned about for decades—continues to receive fragmented attention despite its potentially catastrophic impacts. This essay explores what might happen if we treated climate change with the same urgency as COVI
Ikaya Earth
Apr 223 min read


What Trees Teach Us About Time: Slowness, Silence, and Survival
In a world that never stops moving, trees stand as silent witnesses to the passage of time. They offer profound wisdom about patience, endurance, and the value of moving at nature's pace rather than our own frantic rhythms.
Trees live by different rules than we do - they measure time in seasons rather than seconds, in growth rings rather than deadlines.
Ikaya Earth
Apr 223 min read


What Is Environmental Racism?
Environmental racism refers to the disproportionate impact of environmental hazards on marginalized communities. These communities, often made up of people of colour or those with lower socioeconomic status, face greater exposure to toxic waste, pollution, and other environmental dangers that harm their health and quality of life. This essay examines case studies from India and abroad to understand who typically lives near landfills, polluting industries, and toxic water sour
Ikaya Earth
Apr 213 min read


Why 'Saving the Earth' Is an Arrogant Phrase
We often hear environmental activists urging us to "save the Earth." This phrase has become a common rallying cry for environmental movements worldwide. However, when we examine it closely, "saving the Earth" reveals itself as a surprisingly arrogant concept. The truth is simple: the planet doesn't need saving — we do.
Ikaya Earth
Apr 212 min read
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